Marketplace Briefing: Beauty and wellness brands were clear winners during Amazon’s biggest Prime Day sale
July 17, 2025
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Digiday Media
As conusmer confidence dips to recent lows at the start of the second quarter, brands at Shoptalk discussed how to make the most of their dollars and marketing plans.
Amazon is extending its marquee summer sales event to four days this year, which would make it the longest Prime Day in company history, according to a memo to third-party sellers obtained by Modern Retail.
Companies like SharkNinja are diversifying their supply chain outside of China even as tariff proposals narrow or shift.
Amazon’s biggest sales event of the year got off to a slow start for some, but beauty and wellness brands emerged as clear winners of this year’s supersized Prime Day.
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