Amazon’s biggest sales event of the year got off to a slow start for some, but beauty and wellness brands emerged as clear winners of this year’s supersized Prime Day.
Four startup executives who spoke with Modern Retail said their Prime Day sales exceeded expectations, giving them a boost of optimism that consumers will still show up for big sales events. Still, as they plan for the holidays, they’re trying to wrap their heads around what consumers are looking for in a weird year.
Amazon’s Prime Day kicked off Tuesday with a new four-day format — but early signs suggest the extended sales event may not be delivering the usual jolt to consumer spending.
Fashion brands are feeling pressure from geopolitical tensions and strained consumer confidence. In turn, it’s impacting dealmaking, new research from PitchBook shows.